IKEA survey reveals that although the bedroom is the most essential room in a UAE household, it the most unorganized.
This month IKEA conducted a survey to understand people’s habits, organization concerns, and associations to their bedrooms. The independent online survey gathered findings from 6,647 respondents spread across the UAE. Insights from the survey revealed that the bedroom ranks as the most essential room in the home, where the most time is spent, yet it is the room that respondents rarely invest in and find the most difficult to organize. IKEA wants to understand how this affects day-to-day life and how it can support people’s’ functional needs for a better way to use their bedrooms.
Consumers are increasingly aware of the benefits of quality sleep and the connection between good sleep and a better quality of life. Getting the rest needed and recharging batteries can help make a healthier and more productive everyday life. Making the bedroom a soothing place for relaxation helps people sleep well and gives the energy to focus on personal, family and work life. But equally important are the other ‘life’ activities in the bedroom, such as choosing an outfit, getting dressed, or having a place to disconnect.
IKEA has identified key trends and insights, which have resulted in taking a back-to-basics approach to creating products and solutions that encompass a more holistic view, inclusive of not just comfort, safety, and function but mental wellbeing, too.
Many people experience difficulty getting a good night’s sleep because of their daily busy schedules with activities stretching into the evening, leaving little time to wind down. More work, communication, news and entertainment from the outside enter bedrooms than ever before, but the design of the space has not changed much. IKEA identifies creating a relaxing atmosphere and organization to support healthy routines and rituals as a solution.
Natural light helps people feel and perform better during the day, just as ensuring a dark room helps get better rest when it’s time to sleep. Increasing exposure to natural light during the day and reducing the use of artificial light at night are two of the simplest things that can be done to improve sleep. Managing lighting in the bedroom and increasing people’s confidence in building multi-layered window solutions that work for both day and night in an optimum way are quick improvement tools.
The bedroom is where people sleep, choose an outfit, get dressed and where they seek quiet moments. Lighting must meet all these purposes. One challenge is to strike the right balance between soothing mood lighting, enough illumination to find what is needed and targeted light that’s bright enough to read by. Another is to avoid the blue light from electronic devices. People need options that will help them reduce interacting with sleep-disrupting devices in their bedroom.
People often use music to make their bedroom their personal safe haven, because it helps them create the feeling of home. Lullabies aren’t just for babies; music is a great soother for everyone. IKEA wants to help people understand the power of both sound, vision, and touch in creating a feeling of home.
More and more people are living in smaller spaces, which means that not everyone has the luxury of having a room dedicated solely to sleep. People in co-living and single room apartments often need to sleep, eat, study and socialize in the same room. IKEA has created solutions to optimize small spaces to work for multiple activities without limiting comfort.
LIFE BEGINS AT HOME
Making the bedroom a soothing place for relaxation helps people sleep well and gives the energy to focus on personal, family and work life. Today, home is more than ever being seen as a cocoon – a shelter that provides warmth and security in a world of uncertainty. IKEA has found that with the help of textiles, smart storage solutions, and multi-purpose products, people can create an environment that ensures they start each day in the best way possible.
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